Together with the agency Fashion&Dance for CMI (Congress&Messe Innsbruck GmbH), BCA has developed both a completely new type of Marketing & Media strategy and fashion event.
Fashion entertainment with themes which change annually – perfectly staged theme shows and unique show experiences put into the spotlight by us and our media partners with the help of far-reaching marketing campaigns. Be it fashion time travel events, sport alive shows, James Bond shows, Fashion Squares, element shows, magic fashion or “Around the World in 80 Days” – in Austria, there is no other show like MODE.ZEIT!
During the trade fairs in autumn and spring, the fashion shows by MODE.ZEIT have long since proved to be big favourites with the public.
With its ever-changing trends, fashion is multifaceted. MODE.ZEIT has adopted this spirit of change; the only factor that remains constant is our passion for performance and staging. Collections for women and men, shoes and accessories as well as children’s fashion are presented in captivating shows. For many years now, we at BCA have seen it as our task to cover this passion and the impressive event settings in the media, both in the run up to the shows as well as in subsequent reporting.